Google (NSDQ: GOOG) CEO Eric Schmidt tipped Twitter followers to watch the third quarter of the Super Bowl carefully Sunday for a sign that hell’s frozen over. It seems the search company is making a move that Schmidt insisted it didn’t need and wouldn’t do: brand advertising. John Battelle’s source…

CBS (NYSE: CBS) has the rights to two of the next five Super Bowls but the network that offers up every minute of March Madness live online has some decisions to make about how to handle that other iconic sporting event. Oh, and the NFL still holds the streaming rights.…

Super Bowl XLII may be a distant memory right now (especially for New England Patriots’ fans, whose team completed an otherwise perfect season except for that final loss to the New York Giants), but viewers are continuing to relive the ads. Here’s some of the recent coverage about the online…