Joseph Tartakoff
Jul 26, 2010 4:25 PM
Josh James, the founder and former CEO of Omniture, is leaving Adobe Systems (NSDQ: ADBE) 11 months after Adobe purchased his company for $1.8 billion. James had joined Adobe as SVP of its Omniture business unit post-acquisition. He’s being succeeded in that post by Brad Rencher, a VP of business…
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Industry Moves, Companies, Adobe, josh james, omniture
David Kaplan
Mar 3, 2010 7:55 AM
Facebook is going to be working more closely with web analytics provider Omniture (NSDQ: OMTR) to build up the social net’s strong attraction to marketers. The two began their collaboration about a year ago, mostly on developing analytics around the wide variety of Facebook apps and measuring user engagement. For…
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Advertising, Research & Metrics, Social Media, Community, Companies, Electronic Arts, Facebook, omniture
Tameka Kee
Sep 21, 2009 3:45 PM
In an effort to give publishers and advertisers a better read on how their campaigns are performing, *comScore* and *Omniture* are partnering to offer a new service that combines panel- and traffic-based data. In a research note, William Blair told clients that the deal is definitely beneficial for comScore (NSDQ:…
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Research & Metrics, Metrics, comscore, nielsen, omniture
Rafat Ali
Sep 15, 2009 7:34 PM
Some more details on Adobe’s acquisition of Omniture (NSDQ: OMTR), from the SEC filing filed today, following the acquisition announcement earlier today. —Name of the shell acquiring corp: Snowbird Acquisition Corporation—Termination fee: $64 million that Omniture will have to pay—No shop provision—The directors of Omniture currently holding shares representing 9.6…
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Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Companies, Adobe, omniture
David Kaplan
Jan 29, 2009 9:22 AM
WPP Group has made a $25 million investment in web analytics firm Omniture as the two plan are putting together a marketing consultancy. The move represents the direction WPP CEO Sir Martin Sorrell has charted since buying audience researcher TNS Media Intelligence this past fall. As Sir Martin told me…
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Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Research, Countries, Europe, omniture, wpp
David Kaplan
Oct 14, 2008 10:11 AM
Web analytics provider Omniture says it is buying parts of site search and optimization firm Mercado’s intellectual property and business assets for approximately $6.5 million. The price includes cash and the assumption of the Pleasanton, CA-based software firm’s related operating liabilities. Omniture has already been working with Mercado. It says…
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Advertising, Marketing, Search, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Research, Technologies / Formats, mercado, omniture
Joseph Weisenthal
Oct 26, 2007 10:51 AM
Web analytics and optimization firm Omniture is acquiring rival Visual Sciences (fka WebSideStory) in a $394 million cash and stock deal announced yesterday evening. Omniture believes the deal will be financially accretive and allow it to better take advantage of the growing online advertising market. It also sees an opportunity…
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Advertising, Research & Metrics, Metrics, omniture, visual sciences
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