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Janet Balis

MSLO’s Upfront Puts The Emphasis On Cross-Platform, Consumer Control

Mar 5, 2010 8:30 AM

Martha Stewart Living Omnimedia (NYSE: MSO) held its advertising upfront yesterday and unlike the traditional TV upfront events that are getting under way, the focus here was the company’s range of cross-platform offerings, all of which are tied together with social media elements. The centerpiece of the presentation was a…

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Posted In: Advertising, Upfronts, Marketing, Media & Publishing, Women-Centric Content, Books, eReaders, Magazines, TV, Broadcast, Cable & Telecom, Mobile, Social Media, janet balis, mark burnett, martha stewart, mslo

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