Interpublic Group’s Mediabrands is building up its hyperlocal unit Geomentum by adding former Forrester analyst Lisa Bradner has its first president. She’ll head up account management and consulting, as the company expects to expand into client categories such as restaurant, retail, and banking. In addition, she’ll be working with Mediabrands and the various IPG agencies on making hyperlocal a part of clients’ campaigns.

Bradner left Forrester after four years back in February. Before Forrester, Bradner held executive posts at a variety of corporations focusing brand and direct marketing, for American Express, Fortune Brands, Sears and Time (NYSE: TWX) Inc.

Geomentum was formed a little over a year ago. Since then, the company has “planned and placed” more than $2 billion in hyperlocal media. 

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